Human centric marketing generalist, copywriter and communications specialist

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Fiona Lee Saunders

About me

My career has run along anything but a straight line, in fact it’s been pretty squiggly and quite diverse.

 

Guided by the powerful little combo of intuition, knowledge, skillset and life experience…before they were buzz words, I’ve learned to embrace my varied career for the strength it is, for what I’ve learned professionally and what it’s taught me personally. 

 

I’ve dipped my toe into new and different paths along the way, with the consistent threads throughout my varied career being communication, digital marketing, publishing and copywriting.

 

I’ve been lucky enough to have been involved with some exciting brands and businesses, using my skills as a multi-faceted marketing generalist and copywriter to help business owners clarify their brand, rebrand, build brand awareness and connect with their audiences.

 

It’s pretty exciting to watch a business or brand I’ve been working with, hit their sweet spot and steadily grow. Quite the buzz.

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How I can help

A passionate and purpose-driven Communications Specialist with lived experience, I use the power of storytelling and strategic communication to make a meaningful difference.

With a creative and detail-oriented approach, I bring expertise in stakeholder and team communications, brand positioning, copywriting, content development, and organic marketing to drive brand growth and social impact.

As a natural communicator, I excel at crafting clear, inclusive messaging that resonates with diverse audiences and inspires action. I thrive in fast-paced environments, balancing multiple priorities while fostering strong, collaborative relationships that lead to impactful outcomes.

Guided by integrity, adaptability, and strategic thinking, I love making a difference by creating communications that not only inform – but also empower and uplift.

How can we work together?

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Client Testimonials

I worked with Fiona to create the copy for my website. Not only am I very happy with the copy she created, Fiona made the process really easy from beginning to end. The end result perfectly articulated my business. I highly recommend Fiona.
Mick Alcorn
Thank you so much for the time and patience you gave me when writing the copy for my website. You have captured the pure essence of who I am and what is important, not only to me but to my clients. Coming highly recommended to me I can easily see why, there is no doubt, you are amazing.  I needed a copywriter that could bring out the best in me and connect with my clients. Coming from an academic background I found it difficult to write what I wanted to say and kept reverting back to academic writing. Certainly NOT what my readers wanted to hear. Fiona Lee created copy that highlighted the true me without the need for the political jargon often associated with business. She has allowed me to blend my love of all things spiritual with my passion for logical to produce a website and copy that reflects everything I hold precious. Thank you so much Fiona your service was incredible. 
Susan Jane
Thank you so much for re-writing the content on our website.  You did a fantastic job and it has really helped to increase traffic to our site and therefore resulting is a lot more leads and converted jobs.  You completed our job in a timely manner and with patience and it has really changed the value of our website.   Thanks again for your help and we will continue to use your services as we grow and update our services.
Julie Jordan
Thanks so much Fiona for the extensive copy work you have done for my website "Harmonize Me" you truly captured the essence of me and more. You heard me when we spoke and that is so important. I will definitely be calling on you again and I will be passing your name onto friends. Keep up the great work. Talk again soon.
Cat Vermeer

Come let us have some tea and talk about happy things

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